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[bgeorgia]

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[This message has been edited by bgeorgia (edited 03-16-2001).]

[SportingbetUSA]

Sportingbet.com (UK) plc ("Sportingbet")
Acquisition of The Number One Betting Shop Limited


Sportingbet announces that it has unconditionally acquired the entire issued share capital of Australia’s largest private bookmaker, The Number One Betting Shop Limited (“Number One”).

The acquisition, which is in line with Sportingbet’s strategy for global development, provides Sportingbet with a substantial physical and operating presence in Asia-Pacific, the World's largest betting market.

The acquisition of Number One has a number of strategic and immediate business benefits for Sportingbet. The principal benefits include:

-A profitable operation with a physical presence in Asia-Pacific
-A high quality, experienced management team with the ambition to significantly expand Sportingbet's Asia-Pacific operations under the Sportingbet brand
-A significant increase in Sportingbet's customer base
-A significantly enhanced product offering and in particular the opportunity to leverage Sportingbet’s products (both sports and bet types) into the Australian market.


Commenting on the acquisition Mark Blandford, Chief Executive of Sportingbet, said:

“The acquisition of Number One is an important acquisition for Sportingbet and completes the platform from which we can deliver our global offering with a substantial presence in each time zone. Number One is a superb business with a clear focus and an outstanding management team. I and my Board colleagues look forward to working with Alan and his management team in exploiting the very substantial opportunity that has brought us together.”

*Sportingbet.com is a publicly traded company on the London Stock Exchange.

[Jeff]

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