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BY ALAN LEE, RACING CORRESPONDENT
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PITY the poor, traditional bookmaker. His familiar world is rapidly falling apart. Generations of monopoly over enslaved punters have already met challenges from the Internet and tax-free offshore rivals. Now even the last bastion of bookmaking - the ability to set the odds - is being taken away. As from today, those who have longed to back the Derby favourite, King's Best, at 5-1 rather than 3-1, or to take the money of anyone foolish enough to think that England can win Euro 2000, can theoretically do so. The opportunity comes courtesy of a revolutionary form of betting that banishes those irritating middlemen with their sheepskins, sleek limos and bulging satchels.
The idea has been kept carefully under wraps for months but tonight, in Covent Garden, just in time for one of the headiest sports betting weekends of the year, it will be launched to a gathering of gamblers and celebrities. A company called betfair, describing itself as a "sports betting exchange", essentially gives the punter a chance to decide his own odds. Put simply, the mechanism is a website that provides a dynamic screen on which it will be possible to call up a variety of sports events, nominate a bet and await it being taken by some other anonymous gambler in cyberspace. Participation will be restricted to account holders, who will be required to deposit a sum of money that will either grow or shrink depending on their success rate.
It is all the brainchild of Andrew Black, a sports-mad computer analyst, whose background includes being thrown out of university for failing exams and spending successive years as a professional gambler and a full-time bridge player. "I've worked in the city and I have always gambled on sport," Black explained. "It was an extension of both activities to come up with a trading system for sports betting."
Conventional bookmakers will view this as yet another threat to their once sacred territory and will bridle at their role in the launch today, when a mock funeral cortège for bookmakers is staged through the City's square mile. Leaflets will be distributed simultaneously outside Underground stations proclaiming "The bookie is dead" and bidding a sombre farewell to the turf accountant "who emptied punters' pockets, took shirts off their backs, never made a decent price and died with the birth of open-market betting".
Such audacity, from a marketing team that includes Mark Davies, the son of BBC sports commentator, Barry, will ensure irksome questions about the legality of a scheme that ignores betting conventions. It seems that betfair has already covered this problem, however, as Linklaters, the firm of solicitors, is a shareholder in the company. "They assure us that we don't need to pay betting tax because, effectively, we are brokers rather than bookmakers," Black said.
The new company will make its profits through commission on winning bets. It begins trading today on Epsom's big races and Euro 2000, but its parameters could spread in unusual directions. "As we don't need specialist odds-layers, we can offer any sporting event at all," Black said. "We will put up sumo wrestling if people want it, so long as we can authenticate the results."
Links
PITY the poor, traditional bookmaker. His familiar world is rapidly falling apart. Generations of monopoly over enslaved punters have already met challenges from the Internet and tax-free offshore rivals. Now even the last bastion of bookmaking - the ability to set the odds - is being taken away. As from today, those who have longed to back the Derby favourite, King's Best, at 5-1 rather than 3-1, or to take the money of anyone foolish enough to think that England can win Euro 2000, can theoretically do so. The opportunity comes courtesy of a revolutionary form of betting that banishes those irritating middlemen with their sheepskins, sleek limos and bulging satchels.
The idea has been kept carefully under wraps for months but tonight, in Covent Garden, just in time for one of the headiest sports betting weekends of the year, it will be launched to a gathering of gamblers and celebrities. A company called betfair, describing itself as a "sports betting exchange", essentially gives the punter a chance to decide his own odds. Put simply, the mechanism is a website that provides a dynamic screen on which it will be possible to call up a variety of sports events, nominate a bet and await it being taken by some other anonymous gambler in cyberspace. Participation will be restricted to account holders, who will be required to deposit a sum of money that will either grow or shrink depending on their success rate.
It is all the brainchild of Andrew Black, a sports-mad computer analyst, whose background includes being thrown out of university for failing exams and spending successive years as a professional gambler and a full-time bridge player. "I've worked in the city and I have always gambled on sport," Black explained. "It was an extension of both activities to come up with a trading system for sports betting."
Conventional bookmakers will view this as yet another threat to their once sacred territory and will bridle at their role in the launch today, when a mock funeral cortège for bookmakers is staged through the City's square mile. Leaflets will be distributed simultaneously outside Underground stations proclaiming "The bookie is dead" and bidding a sombre farewell to the turf accountant "who emptied punters' pockets, took shirts off their backs, never made a decent price and died with the birth of open-market betting".
Such audacity, from a marketing team that includes Mark Davies, the son of BBC sports commentator, Barry, will ensure irksome questions about the legality of a scheme that ignores betting conventions. It seems that betfair has already covered this problem, however, as Linklaters, the firm of solicitors, is a shareholder in the company. "They assure us that we don't need to pay betting tax because, effectively, we are brokers rather than bookmakers," Black said.
The new company will make its profits through commission on winning bets. It begins trading today on Epsom's big races and Euro 2000, but its parameters could spread in unusual directions. "As we don't need specialist odds-layers, we can offer any sporting event at all," Black said. "We will put up sumo wrestling if people want it, so long as we can authenticate the results."
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