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SAN JOSE, Costa Rica – (Press Release) -- In the world of online sportsbooks, Grand Central Sports Group is a reigning champion. Now the leader in online sports betting is changing its name to MyBookie.com.
This was done to better reflect its business model -- from a 100% telephone-based operation in 1998, to a 94% online operation today -- and with the new name comes a new website, http://www.mybookie.com. Both were officially unveiled for the start of the NCAA opening round tournament on Thursday, March 18.
"We felt that MyBookie.com was the right name to appeal to our core Internet business," explained Mike Nichols, CEO of GC Sports Group. "After seven years of steadily seeing fewer telephone bets and more online bets, we felt the time for change was here. The MyBookie brand is more user-friendly for our online players, who make up the bulk of our business."
Along with sports and race betting, MyBookie.com will offer online casino games powered by gaming giant Parlay Entertainment Group. Parlay, a leading licensor of e-gaming software and related services to nearly 40 online bingo halls and casinos around the globe, was chosen for its superior technology and support.
Parlay had all the features we were looking for, most notably a wide variety of games available in multiple applications, including Java, Macromedia Flash and downloads," Nichols said. "I think our customers will appreciate the diversity of gaming options available at MyBookie.com."
Nichols will find out if he's right as they host 2 Final Four parties this week in San Antonio, Texas, Friday and Saturday Night at 8 p.m. at the World Famous Tiffany's Billiards located at 7011 San Pedro Ave.
This was done to better reflect its business model -- from a 100% telephone-based operation in 1998, to a 94% online operation today -- and with the new name comes a new website, http://www.mybookie.com. Both were officially unveiled for the start of the NCAA opening round tournament on Thursday, March 18.
"We felt that MyBookie.com was the right name to appeal to our core Internet business," explained Mike Nichols, CEO of GC Sports Group. "After seven years of steadily seeing fewer telephone bets and more online bets, we felt the time for change was here. The MyBookie brand is more user-friendly for our online players, who make up the bulk of our business."
Along with sports and race betting, MyBookie.com will offer online casino games powered by gaming giant Parlay Entertainment Group. Parlay, a leading licensor of e-gaming software and related services to nearly 40 online bingo halls and casinos around the globe, was chosen for its superior technology and support.
Parlay had all the features we were looking for, most notably a wide variety of games available in multiple applications, including Java, Macromedia Flash and downloads," Nichols said. "I think our customers will appreciate the diversity of gaming options available at MyBookie.com."
Nichols will find out if he's right as they host 2 Final Four parties this week in San Antonio, Texas, Friday and Saturday Night at 8 p.m. at the World Famous Tiffany's Billiards located at 7011 San Pedro Ave.